Oracle Marketing Cloud, you can find the “Ubiquity SMS Platform”, provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel, to attract the ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
What is Ubiquity SMS Platform?
Ubiquity SMS Platform is an SMS application that extends the reach of the powerful Oracle Eloqua platform by introducing an additional medium to communicate with your customer base.
Why SMS Marketing?
The World is more mobile than it has ever been. Consumers are always on the move and it is getting harder to contact them through traditional channels such as TV, radio and even internet. With the ever-increasing mobile penetration rate, half of the World’s population now has a mobile subscription. As of December 2015, there are ~3.7 billion unique mobile subscribers and additional 1 billion subscribers are predicted by 2020, taking the global mobile penetration rate to almost 60%. Mobile has become the new “must have” for any innovative marketing project.
· All mobile phones support SMS (smartphones and feature phones)
· SMS is cost effective and ubiquitous
· SMS is the most efficient way to reach customers with timely and critical information
· SMS is direct, private, flexible, and timely
· SMS has a higher open rate than any other traditional alternative
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities.
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions.
OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity.
Ubiquity, a Silver level member of Oracle PartnerNetwork (OPN), announced that it has launched an SMS application for Oracle Eloqua, now available on the Oracle Marketing AppCloud. This new application, “Ubiquity SMS Platform” enables marketers to deliver SMS-based campaigns with flexible third-party integration solutions that provide automation and personalized options within the Oracle Marketing Cloud.
“Ubiquity SMS Platform” enables Oracle Eloqua customers to manage multi-channel campaigns easily by adding SMS communications to their campaign canvas. The application’s personalization feature also enhances the marketer’s ability to address customers with personalized content, which in turn can increase conversion and improve customer retention. With the “Ubiquity SMS Platform”, marketers can also test each SMS campaign before its initiation, and schedule the timing.