Helps Marketers to Address the Mobile Channel through Integration to Oracle Marketing Cloud
“Ubiquity SMS Platform” for Oracle Eloqua helps marketers to carry out SMS campaigns as part of a larger cross-channel marketing programme, helping create new revenue and improve customer satisfaction and loyalty, through integration with Oracle Marketing Cloud.
[Milan, Italy], 2016 January 20th – Ubiquity, a Silver level member of Oracle Partner Network (OPN), announced that it has launched an SMS application for Oracle Eloqua, now available on the Oracle Marketing AppCloud. This new application, “Ubiquity SMS Platform” enables marketers to deliver SMS-based campaigns with flexible third-party integration solutions that provide automation and personalized options within the Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize technology investments.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel, to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
“Ubiquity SMS Platform” enables Oracle Eloqua customers to manage multi-channel campaigns easily by adding SMS communications to their campaign canvas. The application’s personalization feature also enhances the marketer’s ability to address customers with personalized content, which in turn can increase conversion and improve customer retention. With the Ubiquity SMS Platform, marketers can also test each SMS campaign before its initiation, and schedule the timing.
“Leveraging the Oracle Marketing Cloud has been one of the most important steps for Ubiquity in 2015,” says Dario Calogero – CEO “This has allowed Ubiquity to get closer to the ever evolving technology offerings in communications and to enhance its insights in the engagement marketing and cross-channel orchestration.”
Oracle Marketing Cloud customers can visit Ubiquity in the Oracle Cloud Marketplace to install the application and begin implementing “Ubiquity SMS Platform” in Oracle Marketing Cloud.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build customer-centric digital dialogues and deliver a more personal and targeted cross-channel marketing experience.
Ubiquity is a specialized OLO (Other Licensed Operator) which has been providing professional mobile services to large enterprises since 1999. During the years, Ubiquity reached and consolidated a leadership position within Italian markets.
Ubiquity has developed and manages a proprietary messaging platform that enables its clients to send and receive messages (SMS, Push Notifications, and E-mail) to and from all network operators and other suppliers, both Italian and International, accessible through direct connections and International partnerships.
In 2015, Ubiquity recorded revenues of ~29.5 million Euros for a volume of more than 725 million SMSes and had 58 employees.
As of November 2015, Ubiquity is a certified ELITE company of the Italian Stock Exchange, completing with success the programme in less than two years (http://www.ubiquity.it/it/programma-elite).
For more information visit www.ubiquity.it
About Oracle PartnerNetwork
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