It is now a known fact that smartphones are increasingly a bigger part of our lives. Full of applications, from “apps” of banking to shopping, nowadays we cannot separate ourselves from this item.
The research conducted by comScore Mobile Advisor MobileLens based on smartphone usage in Italy shows that 8.6 million Italians have used their mobile devices to buy services and products in April 2016.
As can be seen from the graph, the main areas where smartphones are used for shopping are clothing, followed by tickets, personal care products, toys, flight tickets, and hotels.
How about the rest of Europe?
The collected data shows that there are substantial differences in the European scene in terms of the spread of mobile technology among the population.
In Italy, smartphone usage is less widespread than other countries, some of which touch the peaks of 80%, but since last year, we have had an increase of 13.4%.
Despite the spread of the app usage, the main purchases are still made through browsers in Italy.
We are still linked to the websites and prefer mobile surfing on the old www… Perhaps because we feel more comfortable and safer than an application, perhaps because we still have to get used to the rapid changes occurring in these years.
Only the British population is divided exactly into two and a good 60% of the population has used an app for shopping over the last three months.
The smartphone diffusion allows us to understand how the users are becoming increasingly digital, as this is changing their habits, always giving more importance to their phones. We have entered a new era, the age of technology, where anyone in possession of a device becomes a customer for retailers. So you have to start thinking about apps as a world that makes the experience of shopping increasingly captivating…