This Document describes the application of Push notification technology in mobile marketing purposes and the results that are obtained from this approach.
The Ubiquity approach to provide a solid and ductile Push Notification solution consists of:
- Hiding all the complexities associated with managing the users and the channels
- Unifying the fragmented digital presence of the user on various providers, devices and clients (for example a final user with more than one device and different providers)
- Intelligent management of cross-channel notification. This means, for example, sending Push Notification primarily and in case of timeout or undelivered messages automatic backup strategies via SMS or e-mail are triggered.
In order to receive push notifications, smartphone users should have downloaded the application and allow the push notification feature.
Push notifications allow companies to send customized, scheduled messages to a large number of customers or to a smaller and targeted group.
Customers can be categorized by their location, the device that they are using or their engagement level.
In marketing terms, push notification is a strong tool in order to create brand awareness and engagement with the customers.
Tag: Push Notification