Push Notification is a fact and a consolidated reality in the mobile world.
Even marketers need to pay proper attention to their usage and strategies that precede their positioning.
According to a research conducted recently by Accengage, on average a user spends 2 hours and 42 minutes a day on the mobile: out of these, as many as 89% only on the App.
71% of users granted the consent to receive Push Notifications.
Generally, at the global level, the rate of interaction is higher on Android than iOS.
For brands, it is important to develop engagement with end users, and Push Notification shows higher rates than Newsletter and SMS. The 8.7% of the users who receive Push interact with these: only 2-3% is the rate of the emails.
Analyzing the product categories, related also to the operating systems, it is considerable that on iOs, higher engagement is reached by Telco (56%), followed by Finance and Tourism (51%). Only 29% for the FMCG industry, which it is at the top of engagement on Android, with 25%, followed by the Travel sector with 21%.
Android users are more interested in discounts, coupons, and offers. And triumph in areas such as Europe and North America in terms of penetration and positioning.
According to another report by Localytics, Push Notifications are able to increase the engagement in the App by 88%. 52% of users still find them “boring”, 26% instead is “grateful” to them for different types of Alerts they provide.
And when it comes to Alerts, let’s mention Ubiquity and its “Push” services.
Push Notification is a particular type of notification available in the main smartphone platforms and specifically: Apple iOS, Google Android, and Windows Mobile.
This channel, when used properly, reveals to be an extremely effective tool to intensify the involvement and communication with its users. The Ubiquity multi-channel solution also supports Push Notification through a proprietary platform that seamlessly integrates the Push Notification mechanisms of the major providers, hiding the complexities and enriching the functionality of notifications for their customers, such as the multi-account management, multi-device and fallback to SMS.
With the UbiPush application, you can manage the sending of Push Notification messages, an innovative alert system that indicates the presence of a notification directly in the mobile application.
The platform connects directly with service providers, Apple, Google, and Microsoft and it is a “turnkey” solution non-invasive for Large Account. Also UbiPush is proposed as integration of UbiMessaging platform for Large Accounts that are already connected to SMS sending systems of Ubiquity.