This White paper describes Mobile Marketing and the new trends and tools that are used to engage users and prospects with this channel. Additionally, the real use cases and results achieved by this tool are further exploited.
“Mobile marketing and advertising” is defined as any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device. Mobile marketing is designed for promotional, informative, and usually multichannel message delivery to mobile phones, smartphones, and other handheld devices.
Messaging services are one of the most common delivery channels for mobile marketing. Search engine marketing is the second-most common channel, followed by display-based campaigns.
Tag: White Paper