Ubiquity Research on the Mobile Finance Market
Since 2010 Ubiquity has carried out research on trends in the SMS Mobile Finance market. Ubiquity’s quarterly report on SMS Services in Italian Finance aims to provide statistical evidence on trends in the use of mobile services for current accounts, debit cards and other banking services by the Italian population. The analysis is based on the monitoring of volumes generated by the SMS messaging services offered by Italy’s biggest banks who make up a representative sample of Italian finance. The analysis is carried out from the privileged viewpoint of Ubiquity’s historic leadership in Italy in managing messaging services such as SMS Alerts for account and debit card holders. Ubiquity’s reports are available by free download.