Ubiquity Report records more than 160 milion of sent SMS, +43% compared to first Quarter 2014.
2015, May 14th, Milan
Ubiquity, OLO (Other Licensed Operator) Telco operator providing professional mobile services to large accounts, has just released SMS “Mobile Finance” Services Report for first Quarter 2015. This Report to base on SMS volume monitoring for the 20 most important Italian banks, a privileged observation point to track statistically all trends in mobile services’ adoption within Italian territory. A privileged point due to Ubiquity’s leadership within Italian market in managing “Alert SMS” for notable banks such as Intesa SanPaolo, Unicredit, Fineco, BancoPosta, etc…
With regards to last year same period, the use of SMS in banking services, in particular in transactions’ notifications on cards and bank accounts but also in information services to facilitate communications between banks and end user, has increased by 43%.
The volume of SMS sent by the panel of monitored Italian banks, both for free and paid (the so called “ethical premium services”), went beyond 163,1 million (113,9 million sent in the same period last year, +43%).
Important numbers that proves again that SMS is (and will be in the future) a privileged channel for communications within banks and customers, and in general within companies and users, because of:
“Ubiquity” (can be received on whatever peripheral, while Messaging Apps need a smartphone )
Reliability (98% of SMS is being read, 90% of them is being opened within 3 minutes from receipt, source: Dialogue Communications)
Confidence (In Italy 90% of cellphone owners prefers using a SMS rather than sending an email, source: Dialogue Communications)
Cost-effectiveness (it is one of the most interesting communication tools because of its high redeption/costs ratio among a good marketing mix)
Dario Calogero, Ubiquity CEO, declares: “This beginning of 2015 went beyond the forecasts. This confirms our expectations for the growth and usage of SMS channel for all “business-critical” services requiring a real-time interpretation of the infomation (such as Alerts on card or OTPs – One Time Password) and for marketing tool as well”.
Full Report is available here on: http://www.ubiquity.it/en/report/mobile-finance-market-grow-further-during-first-quarter-2015
Ubiquity is an OLO Telephone Operator (Other Licensed Operator) which has been providing professional mobile services to large enterprise since 1999.
During the years, Ubiquity reached and consolidate a leadership position within Italian markets in providing Alert SMS, mobile banking and mobile payments services to main banks, publishers and telco.
Ubiquity is connected all Italian mobile operators, the main MVNOs and international mobile operators. Ubiquity hires 54 employees and during 2014 reached a turnover of more than 24 million Euros and for a transmission volume of more than 565 millions SMSs.
Ubiquity is member of Borsa Italiana’s Elite Programme (http://elite.borsaitaliana.it/en/companies/ubiquity
Gian Maria Brega
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