Ubiquity Report records more than 248 milions of sent SMS, +30% compared to first Semester 2013.
2014, July 24th, Milan
Ubiquity, OLO (Other Licensed Operator) Telco operator providing professional mobile services to large accounts, has just released SMS “Mobile Finance” Services Report for the first Semester 2014. This Report to base on SMS volume monitoring for the 20 most important Italian banks, a privileged observation point to track statistically all trends in mobile services’ adoption within Italian territory. A privileged point due to Ubiquity’s leadership within Italian market in managing “Alert SMS” for notable banks such as Intesa SanPaolo, Unicredit, Fineco, BancoPosta, etc…
With regards to last year same period, the use of SMS in banking services, in particular in transactions’ notifications on cards and bank accounts but also in information services to facilitate communications between banks and end user, has increased by 30%.
The volume of SMS sent by the panel of monitored Italian banks, both for free and paid (the so called “ethical premium services”), went beyond 248.2 millions (198.6 millions sent in the same period last year, +30%).
Ubiquity’s Report for first Semester 2014 is proving again the communications benefits for SMS services on end users and the fact that they run an important security function thus also quite appreciated by banking customers in Italy.
Dario Calogero, Ubiquity CEO, declares: ”Results from first Semester 2014, in line with our expectations, prove that services offered by Italian banks to their customers are an important tool against frauds, highly appreciated by Italian end users. We believe this positive trend to go ahead through overall 2014 with better and better results coming from seasonal traffic peaks that normally take place on the second half of the year”.
Two digits growth for Mobile Finance services is more evident if compared with general market trends. According to latest AGCOM Annual Report, last year was very tough for the entire TLC sector. In particular, telecommunications sector in Italy had a slight decrease (-8.79%, only mobile carriers had -11.2%). Within this scenario, A2P (application to person) SMS services kept a strong position, thus also being one of the best communication channel between companies and end users, in many trading areas, that cannot be replaced easily with another tool, often limited by technological barriers.
The full Report is available on Ubiquity website, www.ubiquity.it
Ubiquity is an OLO Telephone Operator (Other Licensed Operator) which has provided professional mobile services to large enterprise since 1999.
During the years, Ubiquity reached and consolidate a leadership position within Italian markets in providing Alert SMS, mobile banking and mobile payments services to main banks, publishers and telco.
Ubiquity is connected all Italian mobile operators, the main MVNOs and international mobile operators. Ubiquity hires 50 employees and during 2013 reached a turnover of more than 19 million Euros and for a transmission volume of more than 450 million SMSs.
Ubiquity is member of Borsa Italiana’s Elite Programme (http://elite.borsaitaliana.it/en/companies/ubiquity)
More info at www.ubiquity.it.
Gian Maria Brega
mobile: +39 338.9020851
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