Ubiquity Report records more than 113 milions of sent SMS, +20% compared to first Quarter 2013.
2014, June 12th, Milan
Ubiquity, OLO (Other Licensed Operator) Telco operator providing professional mobile services to large accounts, has just released SMS “Mobile Finance” Services Report for first Quarter 2014. This Report to base on SMS volume monitoring for the 20 most important Italian banks, a privileged observation point to track statistically all trends in mobile services’ adoption within Italian territory. A privileged point due to Ubiquity’s leadership within Italian market in managing “Alert SMS” for notable banks such as Intesa SanPaolo, Unicredit, Fineco, BancoPosta, etc…
With regards to last year same period, the use of SMS in banking services, in particular in transactions’ notifications on cards and bank accounts but also in information services to facilitate communications between banks and end user, has increased by 20%.
The volume of SMS sent by the panel of monitored Italian banks, both for free and paid (the so called “ethical premium services”), went beyond 113,9 millions (95,3 millions sent in the same period last year, +20%).
Ubiquity’s Report for first Quarter 2014 is proving again the communications benefits for SMS services on end users and the fact that they run an important security function thus also quite appreciated by banking customers in Italy.
Dario Calogero, Ubiquity CEO, declares: ”This growth in volumes proves that we did a good job in our positioning: mobile banking and alert services for credit cards are increasing by two digits, in a total opposite way with regards to other consumer services that are now suffering a lot. The perceived value of mobile banking services is the key driver for the growth of this segment”.
Two digits growth for Mobile Finance services is more evident if compared with general market trends. According to latest Unioncamere data, despite a huger political stability and the first small signs of recovery from crysis, Italian family are still suffering: during first Quarter 2014, Trade sector decreased by 3.7% and Services sector by 2.6%. ICT and TLC segments are decreasing as well: in particular TLC had 4.3% decrement.
Ubiquity is an OLO Telephone Operator (Other Licensed Operator) which has provided professional mobile services to large enterprise since 1999.
During the years, Ubiquity reached and consolidate a leadership position within Italian markets in providing Alert SMS, mobile banking and mobile payments services to main banks, publishers and telco.
Ubiquity is connected all Italian mobile operators, the main MVNOs and international mobile operators. Ubiquity hires 50 employees and during 2013 reached a turnover of more than 19 million Euros and for a transmission volume of more than 450 million SMSs.
Ubiquity is member of Borsa Italiana’s Elite Programme (http://elite.borsaitaliana.it/en/companies/ubiquity)