Ubiquity Report records more than 392 milions of sent SMS, +34% compared to first nine months in 2013.
2014, October 28th, Milan
Ubiquity, OLO (Other Licensed Operator) Telco operator providing professional mobile services to large accounts, has just released SMS “Mobile Finance” Services Report for first nine months in 2014. This Report to base on SMS volume monitoring for the 20 most important Italian banks, a privileged observation point to track statistically all trends in mobile services’ adoption within Italian territory. A privileged point due to Ubiquity’s leadership within Italian market in managing “Alert SMS” for notable banks such as Intesa SanPaolo, Unicredit, Fineco, BancoPosta, etc…
With regards to last year same period, the use of SMS in banking services, in particular in transactions’ notifications on cards and bank accounts but also in information services to facilitate communications between banks and end user, has increased by 34%.
The volume of SMS sent by the panel of monitored Italian banks, both for free and paid (the so called “ethical premium services”), went beyond 392,9 millions (306,2 millions sent in the same period last year, +34%).
Ubiquity’s Report for first nine months in 2014 is proving again the communications benefits for SMS services on end users and the fact that they run an important security function thus also quite appreciated by banking customers in Italy.
Dario Calogero, Ubiquity CEO, declares: “Data from Q3 Report show, today more than ever, a more and more vivacity in using SMS, that proves to be a simple and user-friendly tool, quite cheap, safe and reliable, able to let the consumers live a rich and personal experience”.