More than 198 millions of sent SMS, +38% compared to 2012 first semester. Security to be confirmed as a keyword.
2013, September 10th, Milano
Ubiquity, company operating in new media market to implement multichannel digital strategies, has just released SMS “Mobile Finance” Services Report for first 2013 semester. This Report to base on SMS volume monitoring for the 17 most important Italian banks, a privileged observation point to track statistically all trends in mobile services’ adoption within Italian territory. A privileged point due to Ubiquity’s leadership within Italian market in managing “Alert SMS” for notable banks such as Intesa SanPaolo, Unicredit, Fineco, BancoPosta, etc…
According to the Report, we are experiencing again an important growth for Mobile Finance services market in Italy.
With regards to last year same period, the use of SMS in banking services, in particular in transactions’ notifications on cards and bank accounts but also in information services to facilitate communications between banks and end user, has increased by 38%.
The volume of SMS sent by the panel of monitored Italian banks, both for free and paid (the so called “ethical premium services”), went beyond 198,6 millions (143,4 millions sent in the same period last year, +38%).
Despite instable markets, the growth for banking SMS has reached again almost +40%. This result confirms the positive trend we saw during first 2013 quarter, where growth reached +42%. This data are more and more interesting if we quote a recent report published by Confcommercio, Italian trade organization, where they say TLC services and goods had a decrease by 2.5% on month basis and 0.1% on year basis. According to Confcommercio, this decrease is another proof of international crisis since this trading area has been always positive while other areas have been already affected by financial problems. Ubiquity’s Report is proving again the benefits for SMS services on end users and the fact that they run an important security function thus also quite appreciated by banking customers in Italy.
As to offer analysis, it is evident that SMS related to cards and Caring services are growing more, a bit less for services related to bank accounts. The increase in use of information services states that SMS is still a strong communications tool between banks and end users thus also going beyond pure notifications on transactions.
Dario Calogero, Ubiquity CEO, declares: ”These 200 millions SMS prove again that “Alert SMS” notification is still being perceived as a simple but performing security service going beyong technology limites. We are so happy about these results and also aware that this trend will be positive for all 2013 long”