More than 95 millions of sent SMS, +42% compared to 2012 first quarter.
2013, May 21th, Milano
Ubiquity, company operating in new media market to implement multichannel digital strategies, has just released SMS “Mobile Finance” Services Report for first 2013 quarter. This Report to base on SMS volume monitoring for the 17 most important Italian banks, a privileged observation point to track statistically all trends in mobile services’ adoption within Italian territory. A privileged point due to Ubiquity’s leadership within Italian market in managing “Alert SMS” for notable banks such as Intesa SanPaolo, Unicredit, Fineco, BancoPosta, etc…
According to the Report, presented as a national premiere during 2013 Mobile Banking Observatory, we are experiencing again an important growth for Mobile Finance services market in Italy, +42% with regards to the same period last year. The use of SMS in banking services, in particular in transactions’ notifications on cards and bank accounts but also in information services to facilitate communications between banks and end user, is increasing more and more.
The volume of SMS sent by the panel of monitored Italian banks went beyond 95 millions, +42%.
Ubiquity’s Report is proving again the benefits for SMS services on end users and the fact that they run an important security function thus also quite appreciated by banking customers in Italy. This growth is also fostered by the fact that the potential user panel of these services still remains quite huge: currently the adoption within Italian “banking” users is around 15%.