During first Quarter 2014 Mobile Finance services market in Italy increased by 20% in volumes with regards to last year same period. Positive trend in adoption of SMS for banking services is going on, in particular in transactions’ notifications on cards (credit cards, debit cards and prepaid ones) and bank accounts but also in information services to facilitate communications between banks and end user.
During the first 3 months in 2014, the volume of SMS sent by the panel of monitored Italian banks, both for free and paid (the so called “ethical premium services”), went beyond 113,9 millions (95,3 millions sent in the same period last year, +20%).
Ubiquity’s Report for first Quarter 2014 is proving again the communications benefits for SMS services on end users and the fact that they run an important security function thus also quite appreciated by banking customers in Italy.Two digits growth for Mobile Finance services is more evident if compared with general market trends. According to latest Unioncamere data, despite a huger political stability and the first small signs of recovery from crysis, Italian family are still suffering: during first Quarter 2014, Trade sector decreased by 3.7% and Services sector by 2.6%. ICT and TLC segments are decreasing as well: in particular TLC had 4.3% decrement.