During 2015 Mobile Finance services market in Italy have grown by 31% compared to the same pariod last year. The use of SMS linked to bank accounts, in particular on transaction notifications in credit cards, debit carts, pre-paid ones and bank accounts movements, but also information services facilitating communications between bank and users, keeps on increasing on this year first semester as well. During 2015 volume of SMS sent by Italian banks monitored panel, both Bulk and Premium, reached 725,5 millions compared to 553,1 sent during 2014.
Following Ubiquity’s leading position within Italian mobile finance market, messaging market has been increasing never less than 30% on yearly bases. No stops or decreasing, neither within the monitored vertical quarters.