2014 has been another important year for the growth of Mobile Finance services in Italy. A notable growth of SMS Alert A2P sent by Italian customers to account and card owners took place. Global growth compared to 2013 reached +35% and volumes went beyond 553 millions of SMS. A huge number proving that proves productivity for SMS Channel and its complementarity with other communications tools towards end users.
*From January to December 2014 the global volume of SMSs sent by the monitored panel of Italian banks, both free and paid by end users, went beyond 553 millions, with a growth of 35% compared to 2013.
 Application to Person, that means the authomatic sending of SMS from a platform to end users.