Ubiquity Report records more than half a billion of sent SMS (553 millions), +35% compared to 2013.
2015, February 26th, Milan
Ubiquity, OLO (Other Licensed Operator) Telco operator providing professional mobile services to large accounts, has just released SMS “Mobile Finance” Services Report for the year 2014. This Report to base on SMS volume monitoring for the 20 most important Italian banks, a privileged observation point to track statistically all trends in mobile services’ adoption within Italian territory. A privileged point due to Ubiquity’s leadership within Italian market in managing “Alert SMS” for notable banks such as Intesa SanPaolo, Unicredit, Fineco, BancoPosta, etc…
According to the Report, a notable growth of Mobile Finance services in italy took place. With regards to last year same period, the use of SMS in banking services, in particular in transactions’ notifications on cards and bank accounts but also in information services to facilitate communications between banks and end user, has increased by 35%.
The volume of SMS sent by the panel of monitored Italian banks, both for free and paid (the so called “ethical premium services”), went beyond 553 millions, +35% compared to 2013.
These are very huge numbers, that prove vivacity and productivity for SMS Channel and its complementarity with other communications tools towards end users. Data from Mobile Marketing & Service Outlook by School of Management of Politecnico di Milano show a growth of 17% (2013-2014 period) for Bulk SMSs (between companies and users) against 15% tracked within 2012-2013 period.
Dario Calogero, Ubiquity CEO, declares: “During 2014 Ubiquity records another increase in volumes with a notable growth for SMS services that, thanks to its reliability, is proving again as the main communications tool between banks and end users. We forecast this trend to be increasing in the coming years for A2P messages (Application to Person). In particular, during 2015 we will see a growth for OTP (One Tme Password) service via SMS, a performing tool used by banks to protect user’s safety and surely more practical than alternative hardware tokens. We are expecting this messages typology to be growing more and more the coming months”.
Full Report is available on this LINK: http://www.ubiquity.eu/wp-content/uploads/ubiquityit/ubiquity/report/Report-EN-Mobile-Finance-Full-Year-2014%20UK-2.pdf
Ubiquity is an OLO Telephone Operator (Other Licensed Operator) which has been providing professional mobile services to large enterprise since 1999.
During the years, Ubiquity reached and consolidate a leadership position within Italian markets in providing Alert SMS, mobile banking and mobile payments services to main banks, publishers and telco.
Ubiquity is connected all Italian mobile operators, the main MVNOs and international mobile operators. Ubiquity hires 54 employees and during 2014 reached a turnover of about 24 million Euros and for a transmission volume of more than 565 millions SMSs.
Ubiquity is member of Borsa Italiana’s Elite Programme (http://elite.borsaitaliana.it/en/companies/ubiquity)
More info at www.ubiquity.it.
Gian Maria Brega
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