The installed base of smartphones will grow from the current 4 billion to 6 billion in 2020: this is what emerges from a survey just released by IHS Markit.
Messaging applications (eg, WhatsApp) will grow from 5 billion today to 7.5 billion users in 2020.
Mobile innovations, new business models and technologies are transforming inexorably adjacent markets.
At the time, tablets and smartphones stand for 60% of the entire consumer electronics market. In Africa and the Middle East the percentage rises up to 80%.
Mobile “smart” devices will be quickly adopted by the vast majority of the population, releasing new potentials, reducing the “gap” with emerging nations, where they will be increasingly present. Entertainment and work, smart devices have almost replaced the “old” PC.
The volume of expenditure on App is expected to grow from $ 54 billion in 2016 to 74 in 2020. Africa, Middle East and Latin America lead this special classification. This means new business opportunities for launching new apps but also for the adoption of mobile banking and mobile payment.
These are the target markets to be kept under the lens over the next four years.
According to IHS, there were 120 million open “mobile” bank accounts only in emerging countries in 2016. The number of smartphones compliant with mobile banking services will increase from 2.7 billion in 2016 to 5 billion in 2020.
Mobile banking is becoming more central and doubly linked to the growth in the number of “smart devices“, due to a dual scenario: key to reducing the gap in the emerging markets, mobile services are replacing the traditional way of living bank and the relationship with money in “developed” countries.
In 2017, payment and commerce functions within the mobile platforms will be increasingly integrated.
This inflationary growth obviously imposes some analysis related to the security and usability of mobile ecosystems.
On the second theme, it is moving more and more in a market where chatbots and AI will be drivers of a deeper and more stabilized interaction with customers.