Mobile 20/20, the European top event on Fintech that is being held these days in Denmark, is of course also about Mobile Banking & Payment.
In particular, with regards to the strategies and market scenarios relating to different parts of the world.
At a global level, there is no doubt that there is growing interest in and adoption towards Mobile Payment & Commerce solutions. Mobile Remote Commerce is certainly at more advanced stages, while many steps still remain to be taken in the field of Mobile Proximity Payment.
The market is still very much to be conquered: there are many virgin spaces, which are not really “niche” size.
Interest and will are so strong that field actors have extraction and heterogeneous visions: from device manufacturers (Apple, Samsung, Huawei, Xiaomi, etc …), to operating system vendors (Microsoft, Android, … ), And also telecom providers such as Vodafone.
Mobile Wallets are coming step by step in the different countries, with different offers and configurations.
Leadership at the present time belongs to Samsung and Apple, present in 13 nations each. Follow Android (9).
In January 2017, 22 countries in the world could guarantee at least one of the six players mentioned above. We count 11 with only one active service (Brazil, South Korea, France, Ireland, Italy, Malaysia, Holland, Puerto Rico, Switzerland, Thailand, UEA), 5 countries with two types of services (Canada, Japan, Hong Kong , New Zealand, Russia) and 6 countries with at least 3 live services (Australia, China, Singapore, Spain, UK, USA).
In the world, according to the recent report of the Mobile Payment & Commerce Observatory of the School of Management of the Politecnico di Milano, there will be a constant growth of the service, to reach the doubling of existing quotas by 2019.
Development will pass through mobile terminals and their ever-increasing adoption by large-scale users.
The same study outlines 5 lines of innovative development for the industry:
- Mobile Wallet Growth
- Integration between mobile payments and geolocation
- Criptocurrency and Blockchain
- IoT (Internet of Things)
There is always a risk stake in mobile operations: phishing and crybercrime do not give up.
Ubiquity, for its part, offers a multi-channel platform that manages Alert, Push Notification and E-Mail. It also offers advisory services based on its multi-year presence in the Messaging industry, thanks to a consolidated approach and long experience with large companies.
Ubiquity handles both Alert Premium, end-to-end, and Alert Bulk, free for the user receiving the message. In both cases, services are provided through secure connections with Telephone Operators or other International Partners.
In the case of Push Notification, the service offered is centralized and transparent with respect to the various providers with fallback and SMS routing mechanisms.
For the E-Mail service, the platform specifically provides transactional transaction management as well as marketing campaigns.