Ubiquity is present at Oracle “Modern Marketing” event till 28th April 2016.
Main topics are: marketing nowadays, marketing automation and marketing campaigns.
Modern marketing is now accompanied by the “old” text message, with 22 years of honorable service.
SMS based mobile marketing is a communication tool that great marketers continue to focus on nowadays as a winning strategy for their campaigns.
Although SMS, may seem like a “vintage” channel, it is the only communication tool that is IMMEDIATE, CUSTOMIZABLE, and ubiquitous with LOCALISATION feature and that is ECONOMIC for companies to ATTRACT ATTENTION OF THE RECEIVERS.
It is not surprising that companies are relying on SMS marketing automation more and more: not only large organizations but also SMEs and start-up are using SMS to get in touch with their customer.
In a research by Salesforce, carried out on about 4,000 companies, 79% of marketing managers who focus on mobile marketing agree that SMS, PUSH NOTIFICATION and localization features are critical to the business.
Therefore it is not surprising that the SMS marketing has grown by 111% in a year globally. And the reason is very simple: 99% of text messages are read after 3 minutes of delivery while the open rate of email marketing is very low, between 2% and 5%.
Additional benefit of SMS campaigns is that they can easily be scheduled on a platform, subdivide according to the clients need customized based on target customer.
Ubiquity fits perfectly in this new landscape and offers various solution to its clients.With UbiMarketing Platform, the Direct Marketing solutions are available for clients to boost their commercial initiatives.
But that’s not all. Ubiquity has broadened its service offerings with an SMS application for Oracle Eloqua, “Ubiquity SMS Platform” that enables Oracle 2Eloqua clients to manage multi-channel campaigns by adding SMS to their marketing program and improving their campaign effectiveness .
Our Clients can create multi-channel marketing campaigns, using our platforms and increase your messaging efficiency.