For “marketing automation” we intend to use the softwares in order to automate marketing processes such as customer segmentation, integration of customer data, and campaign management.
Marketing automation increases the efficiency of processes that, under different conditions, would be managed manually. In addition to this, it saves time and money, increasing profits.
A practice that integrates with CRM and does not work consistently only in the case of complicated and structured sales but also in the shorter and simpler ones.
Tools managed intelligently by marketing automation are various:
- Email Marketing
- Landing Page
- Campaign Management
- Lead Management
- CRM Integration
- Social Marketing
- Marketing Analytics
Through marketing automation you can send personalized and 1-to-1 messages to customers, thus making stronger and more effective communication.
The focus will not be the quantity but the quality of the campaigns. With the ability to give them a special touch, collecting prospects’ interests and needs. Thus generating a positive feedback loop that will make the company-customer relationships more and more “fine tuned”.
Marketers use marketing automation to open new roads to meet prospects, tracing and monitoring every step of the marketing campaigns. Softwares usually collect and display statistical information and graphics, tracing the instant when a customer sees a product for the first time and when the same client converts and buys.
The use of a marketing automation platform is required to generate profiles and analyze specific data for each type of customer.
Marketing automation can also use Bulk SMS. A dated but still relevant tool and very powerful as well. By partnering with Oracle, Ubiquity has broadened its horizons by offering, with “Ubiquity SMS Platform“, an integrated messaging solution for Oracle Eloqua. The aim is to enable the creation of multi-channel campaigns by adding the sending of SMS messages to Eloqua canvas.
Ubiquity plugin is flexible and easy to use and allows you to effectively manage your marketing messages by adding an additional, highly effective communication channel to the generated Oracle Eloqua campaigns. SMS campaigns can thus be used as part of a broader cross-channel marketing program, helping to improve customer satisfaction and customer loyalty.
Tag: marketing automation