/// A remarkable boom, a flare to say it with the language of cosmologists, an unusual increase for Alert notifications on Italian territory: Monday, July 3rd, 2017 SMS Alert were 40,9% more than the weekly average and the Push Notification even 74, 5%.
It is also a phenomenon to note since it was not the end of the weekend (1-2 July) to generate the most number of weekly notifications but just Monday 3rd.
Ubiquity enjoys a privileged point of view in the Mobile Finance market in our country, as it provides professional mobile services to 22 of the most important Italian banks. This is the result of the famous Report that, every semester, statistically tracks trends in the adoption of mobile services related to bank accounts, payment cards and more, by the Italian population.
Well, Ubiquity analysts and marketers have monitored outside of traditional fees, considering the days before and after the so-called Italian “Season Discounts” (Saldi).
The result is what we mentioned.
It shows that the economy is returning to “pull”, regardless of proclamations and so-called “statistical scenario data” and that consumers are increasingly aware of the security role represented by SMS Alert and Notifications Generally.
Digital banking has improved the relational customer experience, bringing agility, speed, and cost savings.
Also risks of mobile and online transactions increased, and great is the commitment of banks to prevent fraud, working hard on content and security systems.
There is no bank that has not used Alert services for its customers.
Many users have activated these services, some have not yet understood the utility.
Even those who commonly use Alert services have not fully appreciated their value.
There are several benefits, in fact. Let’s see them together.
Many banks provide this kind of service to the user who has paid a certain amount of money to their account. Certainly there are paper receipts, but a further attestation (see cases where the payment is not made directly to a cashier with a cashier) by SMS or notifiable notification is worth.
We mentioned a little about it: If you experience illegal activity on a bank account, especially without the user’s own permissions, the SMS or notification can alert the customer in real time that he can at this point take the necessary countermeasures.
Through Alerts, the user is constantly updated on all current account activity. Deposits, withdrawals, investments, automatic payments, interests … everything is traced and communicated in real time to the accountant.
Ubiquity offers, in this sense, a multi-channel platform that manages Alert, Push Notification and E-Mail.
Ubiquity manages both Alert Premium, end-to-end, and Alert Bulk, free for the user receiving the message. In both cases, services are provided through secure connections with Telephone Operators or other International Partners.
In the case of Push Notification, the service offered is centralization and transparency compared to the various providers with fallback and SMS routing mechanisms.
Among the various cases of particularly successful use of the platform are the management of One Time Password and PIN codes sent by SMS.