Black Friday (cfr. Wikipedia) in the United States is the day after Thanksgiving and traditionally it marks the beginning of holiday shopping season.
It is a holiday like no other which is especially important regarding the commercial aspect since it can be an indicator on customers’ predisposition towards purchases, and indirect indicator of US customers’ spending power. This holiday needs to be carefully observed and expected by American financial analysts and international stock market.
On Black Friday, Large retailers usually offer remarkable and exceptional promotions and discounts in order to increase their sales.
Recently, the Black Friday has gained popularity not only in the US but also in many European countries, including Italy.
Ubiquity has a vantage point on Mobile Financial market in Italy since it provides mobile professional services to 22 of the major Italian Financial Institution. Following this leading position, Ubiquity has been publishing a conclusive bi-annual reports, that statistically track the continues trends of mobile services adaptation related to bank accounts, payment cards (and not only) by the Italian consumers.
Ubiquity analysts and marketers have performed a specific monitoring outside of the standard terms, considering Black Friday weekend (Friday 25th – Sunday, November 27th, 2016).
Volume of sent SMS – bulk and premium – from banks to the users have reached a total of 7,833,025. The Growth rate, compared to the same period of 2015, was 30.4% (6,005,471 sent SMS during 27 to 29 November 2015).
During the 2014 Black Friday weekend , the volumes of sent SMS reached 5,437,403, which indicates a growth rate of 10.4% in 2015 compared with 2014 volumes.
These trends in consumers behavior indicate that the economy is returning to “pull“. And consumers are becoming increasing aware of the Alert SMS security role.
Coming back to 2016 results , the growth in volume of sent SMS during the black Friday Weekend was significantly high (+ 29.5%) compared to the weekend before (6,047,397 of sent SMS)
The exact origin of the term “Black Friday” remains uncertain. According to an Unknown Resource, Black Friday might refer to the notes in traders books which traditionally passed from the red (losses) to black (gains), so Black Friday would indicate a day of big gains for commercial activities.
From that day the most profitable time of year for retailers has begun and they are able to bring the black (gains) in the accounts of commercial companies.
Tag: Black Friday