Global marketing automation software market will worth $ 7.63 billion by 2025 – this is what emerges from a Research and Markets study.
If in 2015 the Email Marketing segment had the largest market share (30%), according to the research the Reporting & Analytics segment will record the most significant increases in the forecast period, with an annual increase average of 13.3%. The research estimates that marketing automation will start to be used in manufacturing as well, which will grow by an average 11.8% per year between 2016 and 2025.
As far as the worlds are concerned, North America remains in the lead position: in 2015, it had 54% of total revenues, thanks to the presence of top players.
Over the next few years, however, the area that will record the highest growth rate will be Asia-Pacific, with a 13.5% average: China and India will be the towing markets.
Most solutions are developed in cloud and this will remain the scenario for at least the next 9 years.
According to a Nucleus Research study, Marketing Automation, as it is, is already able to generate a 14.5% increase in company productivity and a 12.2% reduction in marketing costs.
The time for “mass marketing” has now come to an end: it does not make sense to send emails, newsletters or SMSs to defined population users in accordance with elaborate relational strategies, risking annoying and tapping the customer.
It is time to know each customer, anticipate their needs and meet their expectations vertically and customized, creating a loyalty process with the brand. Brands must become customer centric. And this is where a new generation marketing automation gets the most application.
Marketing automation can also be used with SMS. A dated but always timely and highly performing tool. Thanks to partnership with Oracle, Ubiquity extends its horizons by offering “Ubiquity SMS Platform” an integrated messaging solution for Oracle Eloqua 10. The goal is to allow multi-channel campaigns to be created by sending SMS messages from Canvas Eloqua.
Ubiquity’s application is flexible and easy to use and allows you to effectively manage your marketing messages by adding to the campaigns generated through Oracle Eloqua a powerful new communication channel. The SMS campaign can thus be used as part of a wider cross-channel marketing program, helping to improve customer satisfaction and loyalty.